Wednesday, February 27, 2008

Visualizing Information for Advocacy by the Tactical Technology Collective


i'm totally psyched about browsing/reading this:
http://www.tacticaltech.org/infodesign
Modern life is saturated with ever increasing amounts of information, advertising and media with little time to digest what is being said. Against this background, NGOs and advocates too often find the information they want to communicate, either buried in long reports full of professional jargon and statistics, or overlooked in an endless stream of media releases. Whether communicating to the public, staff, donors or government officials, information design can help NGOs communicate with more impact, increase accessibility, and present issues powerfully.

Visualizing Information for Advocacy: An Introduction to Information Design is a manual aimed at helping NGOs and advocates strengthen their campaigns and projects through communicating vital information with greater impact. This project aims to raise awareness, introduce concepts, and promote good practice in information design – a powerful tool for advocacy, outreach, research, organization and education.

from what i can gather, Tactical Technology Collective is an international group, with members based (and funding received from organizations based) all over the world.

2 comments:

Chrisinha said...

As a policy adviser reviewing tons of advocacy documents, this is a problem I encounter regularly. Any group trying to make an impact has to state their goals/conclusions really succinctly in 2 pages or less for a report, and indicate where the background to these are clearly. This organization has a really excellent idea. Thanks for posting!

Marta said...

That's interesting. Sometimes I worry though about the role of NGOs. There is a fine line between informing, advocating and simply "making an impact".